[ wickreconsulting ]
strategic planning
How do you define success? How do you measure it? How do you build a brand that not only conveys your passion
but helps other people adopt it too? Perhaps nothing is more vital to the success of nonprofits than expressing why
they exist and what makes them unique - clearly, concisely and convincingly.
But this isnt always easy. Because people interact with nonprofits in different capacities and for different reasons, every stakeholder may have her own narrative about what an organization does and why it matters. Its only natural
that donors and clients and staff would describe an organization differently. Effective mission and vision statements distill from this wide variety of definitions a single powerful message that everyone can get behind. Nonprofits are constantly deluged by possibilities. There are so many good things to do! But with an effective mission and vision in place, they know what to choose, and can set goals and make plans to achieve them.
I can help facilitate the process of authentically hearing the definitions of your organization that your stakeholders use, wisely distilling out their essence, expressing a mission and vision that are clear and compelling, setting well-defined achievable goals, and making realistic plans to accomplish those goals.
[WickReality]
